Preqin Study Reveals Institutional Investors’ Latest Views and Expectations on Hedge Fund Terms

Effective hedge fund marketing requires a thorough understanding of the target audience, which increasingly consists of institutional investors.  To deepen the appreciation of hedge fund managers for the concerns, goals and expectations of institutional investors, alternative investment data firm Preqin Ltd. recently published a study on institutional investors’ views on hedge fund fee terms, transparency, liquidity and other aspects of the manager-investor relationship.  This article highlights the key findings of the study.

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