As the European regulatory environment grows more complex, hedge funds looking to market in Europe must navigate this increasingly complicated landscape. To assist their firms with such efforts, hedge fund general counsels (GCs) and chief compliance officers (CCOs) have seen their roles evolve in recent years to encompass responsibility for compliance with the advanced regulatory burdens and demand greater visibility on the investor relations side. On November 17, 2015, Hedge Fund Law Report and Dechert LLP co-sponsored a program, “The Evolving Role of GCs and CCOs in Marketing and Investor Management in Europe,” which considered issues faced by GCs and CCOs relating to private placements, reverse solicitation, the E.U. marketing “passport,” regulatory changes, UCITS funds and investor relations. Moderated by William V. de Cordova, Editor-in-Chief of the HFLR, the discussion featured Jeffrey Bronheim, GC of Cheyne Capital Management (UK) LLP; Philip Niel, GC and CCO of Egerton Capital (UK) LLP; and Dechert partners Karen L. Anderberg and Gus Black. This second article in our two-part series addresses topics including the extension of the E.U. marketing passport, potential regulatory changes, marketing alternative mutual funds and investor relations. The first article
summarized key takeaways from the panel discussion with respect to marketing funds under the Alternative Investment Fund Managers Directive and reverse solicitation. For more from Anderberg, see “Dechert Partners Discuss Impact of Volcker Rule on European Hedge Fund Managers
,” Hedge Fund Law Report, Vol. 7, No. 12 (Mar. 28, 2014). For additional insight from Black, see “Dechert Global Alternative Funds Symposium Highlights Trends in European and Global Hedge Fund Marketing
,” Hedge Fund Law Report, Vol. 8, No. 21 (May 28, 2015).