Ernst & Young’s 2016 Global Hedge Fund and Investor Survey Examines Marketing Strategies, Talent Management, Prime Brokerage and Operational Matters (Part Two of Two)

Ernst & Young (EY) recently released the results of its tenth annual Global Hedge Fund and Investor Survey. Among other topics, the survey examined marketing strategies, operational efficiency, prime brokerage and talent management. This article, the second in a two-part series, describes the survey’s key findings in these respective areas. The first article detailed the survey’s results concerning investor allocation preferences, product customization, manager growth strategies, industry risks, pressure on management fees and trends in non-traditional products. For coverage of previous EY surveys, see “Continued Divergence of Expectations Between Managers and Investors” (Nov. 21, 2012); “Juxtaposition of the Views of Hedge Fund Managers and Investors on Hedge Fund Succession Planning, Governance, Administration, Expense Pass-Throughs and Due Diligence” (Jan. 5, 2012); and “Hedge Fund Industry Has ‘Weathered the Storm’” (Nov. 19, 2009).

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