Performance, In-Person Communication and Fees Are Key Elements of Hedge Fund Manager Success, According to AIMA/PwC Survey

PwC and the Alternative Investment Management Association (AIMA) recently released the results of their Global Alternatives Distribution Survey 2018, which addresses several topics relating to marketing and distribution by fund managers, including drivers of alternative investment allocations; managers’ investor bases; fees; demand for funds formed as Undertakings for Collective Investment in Transferable Securities structures; managed accounts; Brexit; and the marketing passport under the Alternative Investment Fund Managers Directive. The survey shows increasing demands made by investors on alternative fund managers, as the industry shifts to place greater emphasis on being solutions-based. Managers must thus be flexible to meet the needs of clients and articulate their value propositions to investors clearly and vigorously. This article summarizes the principal findings of the survey. For additional commentary from AIMA, see “Study Examines How Hedge Funds Are Adapting to a Less Liquid Market, the Need for Better Liquidity Reporting and the Future Role of Hedge Funds As Price-Makers” (Dec. 15, 2016). For more from PwC, see “PwC Benchmarks Alternative Asset Manager Governance Practices” (Oct. 15, 2015).

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