A majority of hedge fund managers are incorporating environmental, social and governance (ESG) factors into their investment processes, driven at least in part by investor demand. That is one of the findings by the recent Global Hedge Fund Benchmark Study – a survey of more than 300 hedge fund managers and investors conducted by the Alternative Investment Management Association (AIMA), in cooperation with Simmons & Simmons and Seward & Kissel. This two-part series analyzes the study’s key findings, with additional commentary from Tom Kehoe, AIMA’s managing director and global head of research and communications. This second article examines fund launch terms, industry challenges, responsible investing, investment in new technologies and succession planning. The first article reviewed the respondent demographics and the portions of the study relating to performance and outlook; fees charged by funds; and liquidity and redemption terms. For additional insights from AIMA, see “A Recap of AIMA’s 2019 Global Policy & Regulatory Forum” (May 23, 2019); and “Performance, In-Person Communication and Fees Are Key Elements of Hedge Fund Manager Success, According to AIMA/PwC Survey” (Oct. 4, 2018).