Use of Alternative Data Continues to Grow, Says New Survey

Nearly nine-in-ten alternative asset managers said they now use alternative data or plan to use it in the coming year, and a solid majority increased their use of alternative data in 2021 and 2022 when compared with 2020, according to the third annual alternative data survey by Lowenstein Sandler. This year’s survey asked more than 100 alternative investment managers about their current and anticipated uptake of alternative data; data sourcing and vendors; policies; key concerns; demand for different categories of data; and its use in responsible investing. This article distills the survey results, with additional insights from Lowenstein Sandler partners Boris Liberman and Scott H. Moss and counsel George Danenhauer, the study’s authors. For coverage of two previous Lowenstein Sandler studies, see “Survey Finds Widespread and Growing Use of Alternative Data” (Jan. 27, 2022); and “Survey Finds Widespread and Increasing Use of Alternative Data by Hedge Funds” (Oct. 17, 2019).

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