In an environment where investors remain risk averse due, in part, to falling asset prices, hedge fund managers must carefully consider how to market their funds and grow their businesses. With increasing regulation in Europe and investor demands in the U.S., managers must find a way to woo investors and explore the various structures and options available for doing so, including joining an established platform, seeking a strategic investment or offering founder shares. In addition to other topics, speakers at the annual Sadis & Goldberg Alternative Investment Seminar discussed these challenges. This article summarizes the salient points made about marketing hedge funds in Europe and the U.S. and expanding a manager’s business, as well as the trend of converting to a family office or otherwise “going private.” For more from Sadis & Goldberg lawyers, see “Understanding the Benefits and Uses of Series LLCs for Hedge Fund Managers” (Nov. 15, 2012); and “Sullivan v. Harnisch and SEC Proposed Whistleblower Rules Bolster Internal Compliance Programs While Creating Catch-22 for Compliance Officers” (Mar. 18, 2011).