The Association of the Luxembourg Fund Industry (ALFI) recently held a Digipulse USA seminar at which funds industry professionals examined recent significant trends and regulatory developments in the funds industry and their impact on U.S. managers. The presentation was hosted by Marc‑André Bechet, deputy director general of ALFI. This second article in a two-part series discusses the new pre-marketing regime under the cross-border distribution of funds directive; distribution in Switzerland and post-Brexit U.K.; and retail alternative investment products. The first article examined the portions of the seminar that addressed the growth of the European funds industry; fund distribution in the E.U., including the relative costs and benefits of authorized funds versus private placements and passported funds’ need for authorized distributors. A future article will cover the parts of the seminar devoted to sustainable investing and anti-money laundering compliance. See our two-part series “ALFI Seminar: Navigating Changing E.U. Distribution, Marketing and AML Rules”: Part One (Jun. 11, 2020); and Part Two (Jun. 18, 2020).